With social media adoption and the volume of content generated through the various platforms increasing with such velocity in 2010, there was much debate on what effect this will have on SEO. Some of the questions we have fielded from our clients include:- The Value of Social Media SEO One of the main arguments against …

I just uploaded our current business presentation to SlideShare – it’s Saturday morning (I know) and I am feeling energetic – so I thought I might as well write a little post about it. Here it comes… SlideShare = What’s it for SlideShare is a business social media platform that lets users share documents, presentations …

Social Media had a good 2010. From the companies we met throughout the year, there seemed to be a growing understanding that social isn’t about the tools (which we know can be faddish) and is more about better and more effective communications, both with customers and within the enterprise. This is a major barrier to …

A social media marketing strategy for B2B involves to a high extend to provision of thought leadership for the specific market or audience. But let’s look at some B2B definitions first: B2B Sales Cycles and Thought Leadership B2B sales cycles are by nature longer and more complex. As customers move through the funnel there are 4 …

Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media. Keeping with the same theme, here are five …