iOS and Android Smartphones as well as tablets represent the technology which was adapted to the fastest in history. The app markets explode and implode and even Facebook calls itself a mobile company. There are currently 1,061,228 apps in the app store and 50,000,000 apps get downloaded daily. This seems tempting for every app developer …

The market for mobile ad networks is getting more and more complex – with over 100 participants. As opposed to the online marketing space where there are a few big players like Adwords, Facebook and some other networks, the market for the mobile ads looks heterogenous and not mature. You mainly find specialsts networks which …

Our customers, which are not only in the ecommerce section, currently experience rates of increasing visitors for their mobile websites of about +10-20 % per month. That implies that the traffic for mobile websites currently increases rapidly. For some customers the mobile traffic takes up to 20 % of their overall traffic. To optimally use …

The year 2012 has come to an end and it was one of the App superlatives in several respects! Masses of new apps, a new iTunes design etc., though what especially catches attention is the new trend towards free apps. According to a new AppsFire infographic there was a clear development between paid and free …