Having people use your app or game is great, but if you want your app development to be a worthwhile business, you’re going to want to get new customers to download your apps, as well as the ones you may already have. There are plenty of ways to acquire new customers, whether you’re using social …

The mobile industry can be a daunting place, especially in a time where everybody with any sense is moving into mobile marketing. Because of this it’s easy to lose insight in what you’re doing and this can often lead to mistakes further up the road. However, by paying attention and researching case studies, you may …

Spending on a business often starts with many difficult decisions, you’ve got to feel comfortable with who and what you’re spending it on, and whether it’s going to turn in enough income to ever be worth it. Trying to predict an ROI is hard enough, but in a market that’s still quite new, you’ll find …

Location based marketing can be used to personalize and create catering advertisements to those local to your business. By using location based marketing, you can pinpoint potential customers with deals when they need them, or offer tantalizing rewards for staying close to your business. Although some location based use, such as the Google Now app …

The app market is a place visited almost daily by hundreds of millions of people across the globe, not only that, but the market itself, and the smartphone industry, is still relatively new, and because of the openness of the development platforms required to make apps for these markets, it can be an extremely fierce …

App Store Optimization, or ASO, works similarly to SEO in that it is a method of increasing your chance of being found in the app store by optimizing your page with keywords and content. However, the different with ASO and SEO, is that with ASO it’s important to both improve your chances of being clicked …

Smartphone apps can help us with everyday tasks, including studying, researching, driving the car, or finding good recipes and learning how to cook. There are plenty of cooking apps out there, although there are a few that really stick out. These apps usually have features that make them a lot more helpful to your cooking …

If you’ve read our previous article you may have learnt some interesting facts about smartphones and smartphone usage. Here are some more statistics that you may find interesting. Interesting Mobile Marketing Statistics 2013 78% of Americans use their smartphones in-store ThinkwithGoogle According to Google, nearly 80% of Americans use their handsets whilst shopping. This just …

Although using a phone whilst in the car is looked down upon in most countries, now that smartphones have become more sophisticated, we can actually use them to our advantage whilst driving, all while staying within the law. Most smartphones come with a preinstalled hands-free app, but to get the most out of your smartphone …

If you’ve been taking note of the smartphone market recently, which all good businesses should, you may have noticed Firefox and their project, Firefox OS for mobile. Although the OS hasn’t reached the consumer yet, it’s getting awfully close to the OS being available on retailed products, so let’s take a look at Firefox OS …