App Tracking Tools 2014 – Best of

Mobile analytics can often get a little messy – If you’re trying to cover all bases, you may find that you’re having to deal with multiple SDKS per app, and to put it simply, it ends up being a system that is both frustrating, and ineffective, no matter how much data you may be able …

Weever Media’s pick of the posts #5

Create a Killer App Marketing Strategy for Your Business We start our weekly round up with a great article which stresses the importance of research at the concept stage, to understand your audience and inform how your app is built, priced and marketed. It also suggests that marketing is a process of experimentation to discover …

App Marketing in Latin America

Savvy app marketers are starting to look for better ways to reach out to new customers, and sometimes this means leaving behind the land you know best, and focusing on new regions and new sets of customers. Sometimes, focusing on different regions can return better results than working in your home region, and although some …

Facebook Exchange – How to Use for App Marketing

Facebook Exchange is a fairly new real time bidding (RTB) platform that allows you to market your app on Facebook, along with other Facebook pages. It’s an advertising medium strictly on Facebook but it’s scope goes far larger than that of the social media website. How Facebook Exchange Works Like other RTB platforms, with Facebook …

Weever Media’s pick of the posts #4

Weever Media has distilled the finest articles and blog posts on app marketing this week for your enjoyment… The Beginner’s Guide to Inbound App Marketing This article contains some useful suggestions for driving users to your app from outside the app store. It explains the benefits of creating a website for your app, how to …

Let’s have a chat! We’ll be attending these events

We would be very happy to meet you and talk about your projects at the events below. Please let us know when you are free, we will take the time to talk to you and find out how we can help. Mobile World Congress Barcelona OMExpo – 2014 Madrid Keynote Presentation App Marketing, 09.04.2013: 17.10 …

App Indexing Android – The Secret Weapon

The latest update to Google’s mobile operating system, Android 4.4 KitKat, brought in some big changes to how the mobile ecosystem worked. However, there were a few changes that went almost unnoticed. One of the biggest changes to Android on 4.4 KitKat, and possibly the biggest thing that has ever happened on Android from an …

Weever Media’s pick of the posts #3

Weever Media reflects on the latest crop of app marketing posts and articles. Why it’s critical to track conversions for your mobile app So you’ve driven some downloads, what next? To make the most of your marketing budget you need to be able to track the source of those conversions and use the data to …

Mobile Marketing Predictions for 2014

2014 has arrived, and smartphone and mobile technology is still rolling full steam ahead. It may be hard to predict the future of the mobile industry within the next five to ten years because it moves so quickly, but there are some insights that can be made to make mobile predictions for 2014. Below we’ve …