Weever Media’s pick of the posts #7

Here’s our latest roundup of useful posts on the topic of app marketing. Why brands shouldn’t always opt for a free app With the vast majority of app store revenue generated by freemium apps there would seem to be few reasons to consider launching a paid app however when it comes to creating partnerships and […]

Second Screen Marketing – What You Need to Know in 2014

Second screen technology is a fairly new venture in the mobile space, but it’s certainly getting a lot of people’s attention. Second screen technology is starting to be integrated into almost all other digital entertainment mediums, and in the future, it will serve as a great tool, not only to the viewer, but to marketers […]

Weever Media’s pick of the posts #6

Fiksu’s Newly Launched Indexes Reveal Converging iOS and Android App Marketing Costs in January With app developers now becoming less fixated on download numbers and high ranking and more interested in acquiring the kind of quality users who will engage with their apps long term, Fiksu’s new figures for Cost Per Install and Cost Per […]