Mobile analytics can often get a little messy – If you’re trying to cover all bases, you may find that you’re having to deal with multiple SDKS per app, and to put it simply, it ends up being a system that is both frustrating, and ineffective, no matter how much data you may be able to pull from each individual SDK.
Luckily though, like many other problems with the mobile marketing industry, there are some bright minds working on trying to fix the problem. The current solution lies in integrated app tracking tools that can get rid of all the clutter, cut down on the amount of publishers you have to communicate with, and help you to work solely on one SDK, and just one interface.
For 2014, app tracking tools have become even more advanced and refined, and there are plenty of different app tracking tools to get lost in. We’ve picked out what we think are the best app tracking tools for 2014.
The Best App Tracking Tools for 2014
MobileAppTracking was certainly one of the early birds, and that is easily reflected in their name. Despite being around for a few years, MobileAppTracking is still going strong in 2014. Developers behind popular games like Clash of Clans and Zynga Poker often use their services, and with top grossing apps in both iOS and the Android app store, it’s pretty clear to see that using MobileAppTracking has been a successful decision for them.
MobileAppTracking has done all of the work to introduce popular and well known advertiser networks and publishers into their SDK so that you don’t have to do the work yourself, and they have also worked on many techniques to get more useful information out of your app users.
If you’re spread out evenly across multiple different advertising and publishing platforms, then AppsFlyer is probably best suited for you at this point in time. AppsFlyer is one of the few app tracking tools that tries hard to partner with as many different publishers as possible, and the service has now been integrated with over 300 different media sources.
What I like most about AppsFlyer is that is clearly lists what it’s SDK is capable of, and shows how users can make the most out of it on their developers page.
If you didn’t know Apsalar already, you’ll know it now, and you probably won’t forget about it either. Apsalar has a very streamlined system to help developers acquire users and work on improving their customer lifetime value through behavioural marketing campaigns.
Like other app tracking tools in this list, Apsalar comes with a simple, single SDK that can serve as a replacement for pretty much any other SDK you may already be using.
If you have a wide user base, it can become increasingly difficult to pinpoint issues and bugs that may arise with your application. Crittercism offers a killer user interface that provides you with a plentiful amount of information on what users may be struggling with latency wise, and also what crashes may be occurring.
Any crashes can be looked at and categorized by device and operating system version to easily see what’s going wrong and what devices aren’t functioning well.
Perhaps not the best SDK for tracking user information for marketing purposes, but certainly a very valuable tool for ironing out kinks and grooves in your applications.
If your app focuses on mobile payments, then Bango might be perfect for you. Bango uses data to track users and create a smooth, error-free payment system that works well for both customers and developers.
Customers will also be given their own identity to make it super easy to track and gather analytics, and a neat dashboard will be able to display all of the information you’ll need to improve your mobile store.
There are many other app tracking tools available, but these five seem to be a few that have managed to grow or peak our interests so far this year. It’s always best to research a bit further though, because it’s best to be certain you’ve found the right tools for your business before using them to save time in the long run.