One of the biggest factors to take into consideration when working on revenue for your mobile app are current active users – knowing your active user base can tell you a great deal about how successful your app is at that point in time, regardless of how many overall downloads it has received. Boosting your current app user base can also help to improve revenue earnings, and to do this you’ll want to reach out to smartphone owners that own your app, but don’t regularly use it.
There are many ways to boost app retention, however some methods could potentially drop your current active app user base if you use them incorrectly, and for this reason it’s best to learn about the various methods to increase app retention, and how to use them effectively.
Keeping Your App Updated
Whether your app is a game, a tool for social networking or anything else in between, chances are your users will get a little bored of the same content after a while. Even though you can bring in new users to your app, you’ll be losing out on the potential to make regulars out of your current app user base if you don’t add new content to keep your users interested.
For this reason, it can prove to be beneficial to keep your app up to date and provide timely updates to your application that give users new content to play around with. It’s not easy to constantly provide new content, but if you provide a timeline of features you can work on over a certain period of time, you can release milestone updates each time you work on a certain feature or fix a big bug.
Sending out small updates every now and then can even help retain some of your app user base. When you push out a new update, your user base will receive a notification, which should help remind any inactive users that they still have your app installed. Be careful not to send out updates too often, though, because users may get frustrated with the constant update notifications.
Perfecting the Use of Push Notifications
Push notifications can be a powerful tool, but they can quickly become frustrating and pervasive for the end user. Perfecting a valuable push notification campaign can be a hard task, but if you get it right, it really can encourage your app users to get back to using your application.
One of the most important tips is to make sure you’re not overdoing it – make sure you don’t send out too many push notifications, otherwise users may just end up uninstalling your app, which is essentially the complete opposite of what you’re trying to achieve by using push notifications in the first place.
The second most important thing to take into consideration is that push notifications are generally going to be sent out to all of your users, so there’s no point pushing out discounts and offers on specialist products or in-app purchases. Focus your push notifications on something that the vast majority of your users can benefit from, that way, you can encourage the largest portion of users at once to visit your app again.
Keep Active and Approachable on The Internet
In 2014, if you own a business, or provide some kind of service online, having an active social media account is incredibly useful. Whilst being active on social media doesn’t directly improve app retention, it does help to keep your user base close to you, which can in turn lead to a wide variety of benefits.
Firstly, if you make your social profiles easy to find, then users can contact you. If there are any major issues that you may have missed out in your latest app update, then your user base is the first step to identifying these issues. Secondly, staying active on social media can be a great way to encourage your users to keep using your app. You can plan your updates, and share your future plans with your user base, and this can be a great way to keep your users excited about using your app, even if your planned features won’t go live for a while.
Hopefully these few tips have given you a bit of insight into how to boost your app retention, and keep your active user base as large as possible. Once you know the steps you need to take to keep your app users in the loop, all you have to do is stay active and keep working on new content for your apps, and new ways to reach out to new users.