Mobile and smartphone usage has sky-rocketed over the past few years, and it has opened up a ton of opportunities for both businesses and consumers. On the business side of things, it’s important to take note of the increased smartphone ownership across the globe, because smartphones and the way people use their devices is starting to become a key component of what helps to shape a successful business.
What are the Best Mobile Marketing Statistics?
90% of mobile searches result in action within one day - Google, 2011
When searching a query on Google’s search engine, 90% of mobile users have followed up with their search within 24 hours, according to Google. Whether a user is purchasing an item, or ordering something online, 90% will make that purchase within one day, and even more amazingly, 70% of these people take action within an hour of their search.
This study was taken in 2011 though, so there’s no doubt that this number may have increased since then.
Mobile internet usage is predicted to overtake desktop internet usage by 2014 - Microsoft tag
An infographic by Microsoft Tag has given some interesting figures on smartphone usage, with one statistic outshining others in my opinion. Desktops used to be the one and only way to access the internet, so it’s amazing to see that smartphones have come in and overtaken desktop PCs so swiftly. Smartphones already outsell desktop PCs, and have been doing so since Q4 2010.
Adults spend more time accessing media through a mobile device than with newspapers and magazines combined. – Emarketer
If you’ve visited a friend or relative recently, or have had time to spend in a busy waiting room, you’ve probably noticed how much time people will spend looking at their smartphones instead of a newspaper or magazine. This is something that’s been noticed by a lot of businesses, and a lot of traditional magazine and newspaper businesses are now offering purchasable online versions of their copy to help increase income.
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site- (Karim Temsamani at IABALM 2012 via)
This just shouts out how important mobile website compatibility is today, and without an accessible website through a smartphone browser, your business’ online revenue could be at a heavy low. Most websites do offer a mobile friendly website these days, and although larger phones and tablets offer larger screen estate for easier viewing of desktop sites, businesses will still miss out on a lot of potential customers if their websites have components that work poorly on a mobile browser.
Mobile marketing has become a key component to a successful business, maybe even more so than most other marketing strategies, so it’s important that businesses learn how to offer services to smartphone consumers and take note of mobile marketing statistics, because a large chunk of customer potential will come from smartphone interaction.