The Weever Blog

  • The Differences between Performance and Brand Marketing in Mobile Marketing

    The Differences between Performance and Brand Marketing in Mobile Marketing

    Performance marketing and brand marketing – two different approaches to marketing that often end with different results. Brand marketing is typically used for growing the name or brand of a […]

  • Mobile SEO – the difference in the mobile click-through rates

    Mobile SEO – the difference in the mobile click-through rates

    Having a better understanding of mobile SEO and mobile click-through rates can help you to gauge just how well your marketing campaign can perform on mobile devices. As a business […]

  • Mobile CRM – Status in 2014

    Mobile CRM – Status in 2014

    In this article, we take a look at the status of Mobile CRM in 2014, and see where the industry is going in terms of adopting this approach in business. […]

  • How Do Users Download Apps?

    How Do Users Download Apps?

    Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can […]

  • Real Time Bidding To Increase Mobile App Engagement

    Real Time Bidding To Increase Mobile App Engagement

    Real time bidding has been a term that has been thrown around a lot recently, but for many advertisers, it’s something that isn’t fully understood, and the benefits are even […]

  • iOS 8 – Attribution and Analytics Features

    iOS 8 – Attribution and Analytics Features

    Whilst iOS 8 may be getting a host of new user features, a lot of changes are being made to the developer side of things, and perhaps one of the […]

  • Mobile Advertising Formats, Traffic Sources and Inventory in 2014

    Mobile Advertising Formats, Traffic Sources and Inventory in 2014

    Advertising within the mobile space successfully is all about tracking data, viewing trends, understanding what formats are working the best, and which ones are worth avoiding. With a bit of […]

  • Location-Based Advertising / Location-Based Marketing – is the EU market ready?

    Location-Based Advertising / Location-Based Marketing – is the EU market ready?

    A lot of hype has been surrounding location based marketing for a considerable amount of time now, but we have yet to see it catch on to global mainstream audiences. […]

  • How do app bundles work in iOS 8

    How do app bundles work in iOS 8

    In iOS 8, Apple have made a large amount of changes to the app store, and are offering more tools for developers in the hope to help developers reach out […]

  • Apps as a Service – the New Winning Business Model?

    Apps as a Service – the New Winning Business Model?

    A brand new business model for app developers has gained quick exposure over the last few months, and it offers a system that allows developers with relatively little development experience […]

  • Enterprise Apps – The Next Gold Rush

    Enterprise Apps – The Next Gold Rush

    So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store […]

  • Best of App Store Optimization #4

    Best of App Store Optimization #4

    Here’s our latest round-up of app store optimization posts, with latest tips for title, ranking and internationalization. How to Find the Ideal Name Length for Your iOS App When talking about ASO, […]

  • Emerging App Markets 2014 – Asia

    Emerging App Markets 2014 – Asia

    Asia is quickly becoming one of the most important regions for the entire app market, and stats for China, India and other Asian territories show that it’s becoming one of […]

  • Best of App Store Optimization #3

    Best of App Store Optimization #3

    Here’s our latest round-up of app store optimization posts, this time about keywords and different types of metadata. The Ideal Keyword Frequency in the Descriptions of Top Android Games The […]

  • Mobile Apps Usage 2014

    Mobile Apps Usage 2014

    Understanding how smartphone owners use their apps can help businesses get a good idea about what it takes to make an app user stick to your app, and in 2014, […]

  • UK Apps – The Market in 2014

    UK Apps – The Market in 2014

    On the world map, the UK may look like a very small country, but there is a lot of potential within that small space, especially in the app store. By […]

  • Best of App Store Optimization #2

    Best of App Store Optimization #2

    Here’s our newest round-up of app store optimization posts dealing with iOS 8 and the future of ASO. iOS 8 Features App Store Optimization iOS 8 will be released this Fall, […]

  • What’s Driving the Decision to Download An App in the App Store?

    What’s Driving the Decision to Download An App in the App Store?

    What is actually driving the decision to download an app in the app store? What turns an app store browser into an app user? It’s a question that many developers […]

  • Best of App Store Optimization #1

    Best of App Store Optimization #1

    Here’s a collection of useful recent posts on app store optimization. Do You Need App Store Optimization? 3 Questions to Ask Yourself You will always need ASO. No matter if you’ve […]

  • iOS 8 – Implications for App Marketing

    iOS 8 – Implications for App Marketing

    At this year’s WWDC, Apple made quite a few announcements when it comes to new software updates for their major operating systems. OS X Yosemite was announced, but here at […]

  • Top Tips to Test an App Before Launch

    Top Tips to Test an App Before Launch

    You may have a really sound idea for an application, but unless you put it through the test, you really don’t know how well your app will perform. If you […]

  • Cost of App Development 2014

    Cost of App Development 2014

    More and more businesses are starting to see potential within the app store, and as news outlets sing about the success of small time developers bringing in the bucks with […]

  • App Discovery Methods – What You Need to Know

    App Discovery Methods – What You Need to Know

    If you plan to market your app, you need to understand where your app downloads are going to be coming from, and learn to focus your efforts on strategies that […]

  • Best Ways to Boost App Retention

    Best Ways to Boost App Retention

    One of the biggest factors to take into consideration when working on revenue for your mobile app are current active users – knowing your active user base can tell you […]

  • RTB Mobile – Global Insights 2014

    RTB Mobile – Global Insights 2014

    Real-time bidding for mobile devices, or just RTB in general has been growing at an incredible pace, and in 2014 we are going to see some key changes take place […]

  • Apple’s iAds – News and Best of

    Apple’s iAds – News and Best of

    Apple’s mobile advertising platform, iAds, has struggled to wow advertisers ever since it was launched in 2010, however since it’s first release Apple has constantly been trying to get more […]

  • Location-Based Mobile Ads: Forecast 2014

    Location-Based Mobile Ads: Forecast 2014

    Mobiles are now extremely capable machines that are spilling potential out of your customers pockets – every year the mobile industry matures a little, and more technologies are invented to […]

  • 3 Mobile Advertising Strategies for 2014

    3 Mobile Advertising Strategies for 2014

    The mobile world is constantly evolving, so new strategies are always open for you when it comes to advertising within the mobile space – this year, there are many great […]

  • Weever Media’s pick of the posts #7

    Weever Media’s pick of the posts #7

    Here’s our latest roundup of useful posts on the topic of app marketing. Why brands shouldn’t always opt for a free app With the vast majority of app store revenue […]

  • Second Screen Marketing – What You Need to Know in 2014

    Second Screen Marketing – What You Need to Know in 2014

    Second screen technology is a fairly new venture in the mobile space, but it’s certainly getting a lot of people’s attention. Second screen technology is starting to be integrated into […]

  • Weever Media’s pick of the posts #6

    Weever Media’s pick of the posts #6

    Fiksu’s Newly Launched Indexes Reveal Converging iOS and Android App Marketing Costs in January With app developers now becoming less fixated on download numbers and high ranking and more interested […]

  • App Tracking Tools 2014 – Best of

    App Tracking Tools 2014 – Best of

    Mobile analytics can often get a little messy – If you’re trying to cover all bases, you may find that you’re having to deal with multiple SDKS per app, and […]

  • Weever Media’s pick of the posts #5

    Weever Media’s pick of the posts #5

    Create a Killer App Marketing Strategy for Your Business We start our weekly round up with a great article which stresses the importance of research at the concept stage, to […]

  • App Marketing in Latin America

    App Marketing in Latin America

    Savvy app marketers are starting to look for better ways to reach out to new customers, and sometimes this means leaving behind the land you know best, and focusing on […]

  • Facebook Exchange – How to Use for App Marketing

    Facebook Exchange – How to Use for App Marketing

    Facebook Exchange is a fairly new real time bidding (RTB) platform that allows you to market your app on Facebook, along with other Facebook pages. It’s an advertising medium strictly […]

  • Weever Media’s pick of the posts #4

    Weever Media’s pick of the posts #4

    Weever Media has distilled the finest articles and blog posts on app marketing this week for your enjoyment… The Beginner’s Guide to Inbound App Marketing This article contains some useful […]

  • Let’s have a chat! We’ll be attending these events

    Let’s have a chat! We’ll be attending these events

    We would be very happy to meet you and talk about your projects at the events below. Please let us know when you are free, we will take the time […]

  • App Indexing Android – The Secret Weapon

    App Indexing Android – The Secret Weapon

    The latest update to Google’s mobile operating system, Android 4.4 KitKat, brought in some big changes to how the mobile ecosystem worked. However, there were a few changes that went […]

  • Weever Media’s pick of the posts #3

    Weever Media’s pick of the posts #3

    Weever Media reflects on the latest crop of app marketing posts and articles. Why it’s critical to track conversions for your mobile app So you’ve driven some downloads, what next? […]

  • Mobile Marketing Predictions for 2014

    Mobile Marketing Predictions for 2014

    2014 has arrived, and smartphone and mobile technology is still rolling full steam ahead. It may be hard to predict the future of the mobile industry within the next five […]