The Weever Blog

  • 2015 Mobile Advertising – Where is the Budget

    2015 Mobile Advertising – Where is the Budget

    Getting involved with mobile advertising is becoming increasingly more important for businesses who are trying to stick with the trends for current day marketing. However, the whole mobile advertising & …

  • Ebook Apps for Ipad – is this the way to go for publishers?

    Ebook Apps for Ipad – is this the way to go for publishers?

    Now that Amazon has managed to cause huge ripples in the book industry, many publishers are looking for ways to find new revenue streams. Whilst eBooks are proving popular on …

  • Lead Gen Through Programmatic Media Buying – is that working?

    Lead Gen Through Programmatic Media Buying – is that working?

    Is lead gen through programmatic media buying working? After doing a Google search, you may be lost for results. In fact, very few platforms that support programmatic media buying even …

  • App Marketing for Tablet Apps – what is the difference

    App Marketing for Tablet Apps – what is the difference

    When marketing an app, there are certain rules to stick by to ensure you’ll be making enough revenue to recuperate your marketing costs, but how do these rules change when …

  • RTB in Germany – What to Expect in 2015

    RTB in Germany – What to Expect in 2015

    As you can expect, RTB is growing worldwide, but what kind of results can we expect to see in 2015? Focussing on Germany in particular, we’ll be sharing some interesting …

  • The Agency Trading Desk Model – what can it do for you?

    The Agency Trading Desk Model – what can it do for you?

    The agency trading desk model allows advertisers a dynamic way to purchase audiences in real time. Those who go through this route for advertising will be able to make use …

  • Mobile Marketing for Retailers 2015 – Quo vadis?

    Mobile Marketing for Retailers 2015 – Quo vadis?

    It looks like a lot of stuff is happening for retailers on the mobile marketing front right now, and as the year progresses we are likely to see some milestones …

  • What’s the Difference Between Using a DSP and an Agency Trading Desk?

    What’s the Difference Between Using a DSP and an Agency Trading Desk?

    When buying ads, it’s important to understand what’s what. Unfortunately, for those new to the industry, there are more than enough terms and buzzwords to get you completely swamped with …

  • Rich Media in Mobile Advertising – 2015 and Beyond

    Rich Media in Mobile Advertising – 2015 and Beyond

    Everybody will be stepping up their advertising and marketing game this year, and you should be too. There are now more mediums for mobile advertising than ever before, and this …

  • Advertising Tech and Big Data – A Love Match Made in Heaven

    Advertising Tech and Big Data – A Love Match Made in Heaven

    Advertising Technology has now become one of the fastest growing industries in the world, and plenty of businesses are flourishing because of it. As we move forward into a more …

  • What is Mobile Marketing Automation (MMA)?

    What is Mobile Marketing Automation (MMA)?

    Mobile marketing automation, or MMA for short is another new term in the mobile marketing industry that has popped up over the last few years. In this article, we take …

  • Challenges in App Marketing for 2015

    Challenges in App Marketing for 2015

    2015 has arrived, and we expect it is going to be an exciting year for us all. By looking at previous yearly trends, it’s clear to see that app marketing …

  • App Snapchat – The Story so Far

    App Snapchat – The Story so Far

    Snapchat pretty much popped out of nowhere, but it’s unique approach on social interaction and communication helped it to propel itself to fame, and today the app is extremely successful, …

  • CPI Cost in 2015 – What we Expect

    CPI Cost in 2015 – What we Expect

    Since mobile advertising has grown, we have seen certain app marketing methods drive up in price, and one example of this is CPI. CPI, or Cost Per Install, is an …

  • Mobile Content Marketing – is it working?

    Mobile Content Marketing – is it working?

    Mobile content marketing is all about providing content optimized for mobile devices. On the desktop, good content plays an important role in any successful marketing campaign, and it is the …

  • Mobile SEO – the difference in the mobile click-through rates

    Mobile SEO – the difference in the mobile click-through rates

    Having a better understanding of mobile SEO and mobile click-through rates can help you to gauge just how well your marketing campaign can perform on mobile devices. As a business …

  • Mobile CRM – Status in 2014

    Mobile CRM – Status in 2014

    In this article, we take a look at the status of Mobile CRM in 2014, and see where the industry is going in terms of adopting this approach in business. …

  • How Do Users Download Apps?

    How Do Users Download Apps?

    Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can …

  • Real Time Bidding To Increase Mobile App Engagement

    Real Time Bidding To Increase Mobile App Engagement

    Real time bidding has been a term that has been thrown around a lot recently, but for many advertisers, it’s something that isn’t fully understood, and the benefits are even …

  • iOS 8 – Attribution and Analytics Features

    iOS 8 – Attribution and Analytics Features

    Whilst iOS 8 may be getting a host of new user features, a lot of changes are being made to the developer side of things, and perhaps one of the …

  • Mobile Advertising Formats, Traffic Sources and Inventory in 2014

    Mobile Advertising Formats, Traffic Sources and Inventory in 2014

    Advertising within the mobile space successfully is all about tracking data, viewing trends, understanding what formats are working the best, and which ones are worth avoiding. With a bit of …

  • Location-Based Advertising / Location-Based Marketing – is the EU market ready?

    Location-Based Advertising / Location-Based Marketing – is the EU market ready?

    A lot of hype has been surrounding location based marketing for a considerable amount of time now, but we have yet to see it catch on to global mainstream audiences. …

  • How do app bundles work in iOS 8

    How do app bundles work in iOS 8

    In iOS 8, Apple have made a large amount of changes to the app store, and are offering more tools for developers in the hope to help developers reach out …

  • Apps as a Service – the New Winning Business Model?

    Apps as a Service – the New Winning Business Model?

    A brand new business model for app developers has gained quick exposure over the last few months, and it offers a system that allows developers with relatively little development experience …

  • Enterprise Apps – The Next Gold Rush

    Enterprise Apps – The Next Gold Rush

    So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store …

  • Best of App Store Optimization #4

    Best of App Store Optimization #4

    Here’s our latest round-up of app store optimization posts, with latest tips for title, ranking and internationalization. How to Find the Ideal Name Length for Your iOS App When talking about ASO, …

  • Emerging App Markets 2014 – Asia

    Emerging App Markets 2014 – Asia

    Asia is quickly becoming one of the most important regions for the entire app market, and stats for China, India and other Asian territories show that it’s becoming one of …

  • Best of App Store Optimization #3

    Best of App Store Optimization #3

    Here’s our latest round-up of app store optimization posts, this time about keywords and different types of metadata. The Ideal Keyword Frequency in the Descriptions of Top Android Games The …

  • Mobile Apps Usage 2014

    Mobile Apps Usage 2014

    Understanding how smartphone owners use their apps can help businesses get a good idea about what it takes to make an app user stick to your app, and in 2014, …

  • UK Apps – The Market in 2014

    UK Apps – The Market in 2014

    On the world map, the UK may look like a very small country, but there is a lot of potential within that small space, especially in the app store. By …

  • Best of App Store Optimization #2

    Best of App Store Optimization #2

    Here’s our newest round-up of app store optimization posts dealing with iOS 8 and the future of ASO. iOS 8 Features App Store Optimization iOS 8 will be released this Fall, …

  • What’s Driving the Decision to Download An App in the App Store?

    What’s Driving the Decision to Download An App in the App Store?

    What is actually driving the decision to download an app in the app store? What turns an app store browser into an app user? It’s a question that many developers …

  • Best of App Store Optimization #1

    Best of App Store Optimization #1

    Here’s a collection of useful recent posts on app store optimization. Do You Need App Store Optimization? 3 Questions to Ask Yourself You will always need ASO. No matter if you’ve …

  • iOS 8 – Implications for App Marketing

    iOS 8 – Implications for App Marketing

    At this year’s WWDC, Apple made quite a few announcements when it comes to new software updates for their major operating systems. OS X Yosemite was announced, but here at …

  • Top Tips to Test an App Before Launch

    Top Tips to Test an App Before Launch

    You may have a really sound idea for an application, but unless you put it through the test, you really don’t know how well your app will perform. If you …

  • Cost of App Development 2014

    Cost of App Development 2014

    More and more businesses are starting to see potential within the app store, and as news outlets sing about the success of small time developers bringing in the bucks with …

  • App Discovery Methods – What You Need to Know

    App Discovery Methods – What You Need to Know

    If you plan to market your app, you need to understand where your app downloads are going to be coming from, and learn to focus your efforts on strategies that …

  • Best Ways to Boost App Retention

    Best Ways to Boost App Retention

    One of the biggest factors to take into consideration when working on revenue for your mobile app are current active users – knowing your active user base can tell you …

  • RTB Mobile – Global Insights 2014

    RTB Mobile – Global Insights 2014

    Real-time bidding for mobile devices, or just RTB in general has been growing at an incredible pace, and in 2014 we are going to see some key changes take place …

  • Apple’s iAds – News and Best of

    Apple’s iAds – News and Best of

    Apple’s mobile advertising platform, iAds, has struggled to wow advertisers ever since it was launched in 2010, however since it’s first release Apple has constantly been trying to get more …