Developing an app is only half the battle. The other half is of course marketing the application, and although there are plenty of ways to do things the right way when it comes to marketing your app, there are things that are not going to help you or cut into your profits. These marketing mistakes …

If you’re in the travel business you will understand the difficulties to overcome challenges to set you apart from your competitors, and when tourists and holiday-goers are planning to spend less each year, it can be a difficult market to tout your services at an acceptable price louder than those offering a similar service. Marketing …

Mobile Marketing can be a useful tool no matter what field of expertise your business may fall under. If you are running a retail business, it may interest you that according to Juniper Research, retailers will have spent $55 billion on mcommerce for their business by 2015. It’s a no brainer that this money is …

Finding a job can be a grueling process, and even with a generous amount of qualifications to back up your career choices, it’s still difficult to find a job that suits both yours and the employer’s needs. Whilst seeking a job is often a tedious task, it can be made easier with the help of …

Google has just updated their Google Play 4.0 application, and whilst the official Android update is currently only available in America, those outside of the United States can download an .apk from around the internet. The new Play 4.0 has completely redesigned the previous Play store, and although the main architecture of the Play store …

If you’ve read our previous blogs, you’ll understand how big of a role location based advertising can be for your marketing campaign. There are plenty of ways to use location based advertising, and although it’s strictly a new method for many marketers, it has already proven to be a successful strategy and you can learn …

Mobithinking, a reputable mobile analyst firm has stated recently that the mobile ad market will be worth a huge $11.4 billion this year, and by 2016, double that, so there’s no denying that the mobile ad world is just as huge as the very successful advertising markets found online on a computer. However, when starting …

As Mentioned in our previous blogs, there are plenty of apps out there that help with mobile marketing strategies, and many possess tools that accomplish results unreachable when marketing without them. As the term ‘mobile marketing’ loosely relates to any form of marketing with a mobile computing device involved, after a few searches on the …

Large businesses have started to make great use of the opportunities that lie within mobile marketing, but the truth is that mobile marketing doesn’t only work for the big time businesses, and in fact, local mobile marketing for small businesses can be very beneficial, and can make a replacement for many other advertising or marketing …

Combining social media into your app marketing will prove to be an important part of your marketing campaign, especially if you follow certain strategies and keep persistent. Results usually aren’t instant, however, as you’ll see below, they can quite often leave you with spectacular results. Here are a few examples of how social media campaigns …