In my blog post: B2B und Social Media… I did talk about the topic Social Media for business already. Since then lots of things changed hence I thought it might be time to give some fresh ideas about Social Media B2B and potential lead generation opportunities. Find some B2B lead generation tips especially for Sildeshare …

For the last 6 months we were helping a well-known German cosmetics brand to do internet marketing and social commerce. Now its time to look at results and to compare different means to drive traffic and sales to the ecommerce site. The main question we were asking ourselves as internet marketing and social media agency …

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest - Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does …

What is Video SEO Google’s algorithms always grows in complexity and they blend in search results with videos and images (so called universal search). Now, according to a Searchmetrics study video results appeared in over 60% of all searches. Images appeared in 30%, followed by shopping results at about 20% and news at around 10%. Less …

Following on from my last post on the presentation given to ATTA on the opportunities for Travel and Tourism industry with social media, there are a couple of areas I would like to explore further. Not all industries have taken to social media and in some cases, this isn’t a bad thing. Social technologies are …

This week I was invited by The African Travel and Tourism Association (ATTA) to speak to their members about social media in travel, how it’s impacting their industry and (hopefully) gave them a few ideas on how they use it for their respective businesses. There is a huge amount the Travel and Tourism industry can …

Another Social Media Revolution video – always interesting to watch

Create a social media strategy and implemented an enterprise social media management approach The growth of social media in general and social channels in particular has led companies to utilise social media management software to manage their social accounts. Social Media Management tools enable to manage, maintain, and run reporting on multiple accounts and channels. …

Understand your audience, find influencers and engage to drive awareness and downloads Lufthansa Systems (LHS), wholly-owned subsidiary of the Lufthansa Group, launched a new business arm which aims to take advantage of mobile technologies to provide apps for the aviation / airline industry, pilots and aviation enthusiasts. The Challenge LHS was a new player in an unknown territory. …

We’re a Social Media Agency from London – would we ever say outsourcing Social Media Marketing to us is bad? Of course we would, we want to deliver a good job and we also want to keep our good reputation. Also delivering low quality work and not being successful with it is just not fun… Social Media Accidents …