The Weever Blog

  • My job at AMA – Richard

    My job at AMA – Richard

    Richard Buettner, Managing Director. Q: What are your main responsibilities? A: I am the managing director, but am getting my hands dirty, so to say, every day. However, I am also …

  • My job at AMA – Maximilian

    My job at AMA – Maximilian

    Maximilian Lehmann, Sales Manager. Q: What are your main responsibilities? A: As I had to find clients on my own when I was self-employed it seemed to be a logical progression …

  • My job at AMA – Teemu

    My job at AMA – Teemu

    Teemu Tuononen, Junior Mobile Marketing Manager. Q: What are your main responsibilities? A: I´m responsible for AMA´s website, blog, and social media accounts: basically, I handle inbound marketing for the company. …

  • My job at AMA – Constanza

    My job at AMA – Constanza

    Constanza Rivero, Mobile Marketing Manager. Q: What are your main responsibilities? A: I’m the media buyer and campaign manager at Weever Media. This means I’m the one responsible for everything that …

  • Best of App Marketing: News Wrap-Up Feb 16

    Best of App Marketing: News Wrap-Up Feb 16

    It´s been a while, but we’re still wrapping up the latest news from the mobile marketing industry for you. Take a look! Tune, Making the Second Move: 3 Steps to …

  • 5 challenges to expect in App Marketing 2016

    5 challenges to expect in App Marketing 2016

    The new year is now well under way but there’s still a lot to happen this year that could sway the waters and bring challenges to app marketing in 2016. …

  • 2016 – The Year of Enterprise Mobile Apps?

    2016 – The Year of Enterprise Mobile Apps?

    2016 could be a very important turning point for enterprise mobile apps – we may see the success of these apps reach new heights and it could pave the way …

  • Mobile Marketing 2016 – What Will Change?

    Mobile Marketing 2016 – What Will Change?

    The world of mobile marketing is a constantly evolving space. New trends will come and old trends will go regularly and the results of these changes mean that it’s incredibly …

  • Apple App Store Ranking Algorithm – Important Changes in 2015

    Apple App Store Ranking Algorithm – Important Changes in 2015

    During November, many app developers noticed a number of changes in app store rankings and search listings. It’s clear that the Apple App Store ranking algorithm has changed and the …

  • App Promotion Strategy for the Holiday Season

    App Promotion Strategy for the Holiday Season

    The holiday season is one of the best times of the year to pick up a new app promotion strategy and the logic behind it is undeniably easy to understand. …

  • What is a Good Mobile Advertising Business Model?

    What is a Good Mobile Advertising Business Model?

    When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong choices with marketing could put your business behind in terms …

  • App Marketing – Targeting the Right Audience

    App Marketing – Targeting the Right Audience

    Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder to first target the right audience and pick up valuable …

  • Entertainment Apps – the Rising Stars

    Entertainment Apps – the Rising Stars

    The app store is constantly evolving. So much so, that the apps that were at the top of the app store charts a year ago are now being outperformed by …

  • Mobile App Usage KPIs – The 2015 Benchmarks

    Mobile App Usage KPIs – The 2015 Benchmarks

    When measuring key performance indicators, you’ve got to understand what you should be measuring, but more importantly you should know exactly what you should be measuring it against. It’s highly …

  • Mobile Business: Content is King

    Mobile Business: Content is King

    If you’re trying to make a strong, successful mobile business or are attempting to branch out your current business into the world of mobile, there’s a lot to understand. Not …

  • Search Ads on Google Play – Are They Working?

    Search Ads on Google Play – Are They Working?

    Search ads on Google Play have become more noticed by a lot of developers recently, but there’s still a lot to understand about them before hopping on board. Are search …

  • The Decline of Mobile Web Browsing (and the Rise of App Usage)

    The Decline of Mobile Web Browsing (and the Rise of App Usage)

    Did you know that 90% of mobile time is now spent in apps? Mobile web browsing is a force to be reckoned with, but it looks weak in comparison to …

  • My Job at Weever Media

    My Job at Weever Media

    Melanie Betkierowicz, Junior Mobile Marketing Managerin. Q: What are you main tasks? A: Mainly I am responsible for the Media Buying and the Campaign Management. At the beginning of a campaign …

  • My Job at Weevermedia

    My Job at Weevermedia

    David Perl, Head of Sales and Business Development. Q: What are you main tasks? A: At Weever, I am heading up Business Development and Sales. This includes finding new channels, industries …

  • Generate App Installs through Programmatic Buying

    Generate App Installs through Programmatic Buying

    As more platforms are becoming more widely used by marketers, it’s starting to become difficult to find out what strategies and campaigns to put focus into. Currently, one of the …

  • The Difference in Tracking for Mobile Web and Apps

    The Difference in Tracking for Mobile Web and Apps

    Despite being for the same platform, mobile web and mobile applications work in completely different ways, especially when it comes to the difference in tracking for mobile web and apps. …

  • Main Barriers to Mobile Marketing

    Main Barriers to Mobile Marketing

    The success of mobile marketing has been growing substantially over the last few years, but there are still some issues that are stopping mobile marketing flourishing as well as it …

  • Mobile Advertising Facts 2015

    Mobile Advertising Facts 2015

    The great thing about mobile or digital advertising is that you can gather and correlate huge amounts of data with little effort. With this data you can find some pretty …

  • The Power of Targeting in Programmatic Media Buying

    The Power of Targeting in Programmatic Media Buying

    Everywhere you go in 2015, you’ll hear about the power of targeting in programmatic media buying. You will constantly hear about how going programmatic is the best, and most modern …

  • The Different Types of Retargeting

    The Different Types of Retargeting

    There are various different types of retargeting available for you to use in conjunction with app marketing, and whilst many marketers understand the value of retargeting, they know little about …

  • Mobile Marketing for Retailers 2015 – Quo vadis?

    Mobile Marketing for Retailers 2015 – Quo vadis?

    It looks like a lot of stuff is happening for retailers on the mobile marketing front right now, and as the year progresses we are likely to see some milestones …

  • What’s the Difference Between Using a DSP and an Agency Trading Desk?

    What’s the Difference Between Using a DSP and an Agency Trading Desk?

    When buying ads, it’s important to understand what’s what. Unfortunately, for those new to the industry, there are more than enough terms and buzzwords to get you completely swamped with …

  • Advertising Tech and Big Data – A Love Match Made in Heaven

    Advertising Tech and Big Data – A Love Match Made in Heaven

    Advertising Technology has now become one of the fastest growing industries in the world, and plenty of businesses are flourishing because of it. As we move forward into a more …

  • What is Mobile Marketing Automation (MMA)?

    What is Mobile Marketing Automation (MMA)?

    Mobile marketing automation, or MMA for short is another new term in the mobile marketing industry that has popped up over the last few years. In this article, we take …

  • Challenges in App Marketing for 2015

    Challenges in App Marketing for 2015

    2015 has arrived, and we expect it is going to be an exciting year for us all. By looking at previous yearly trends, it’s clear to see that app marketing …

  • App Snapchat – The Story so Far

    App Snapchat – The Story so Far

    Snapchat pretty much popped out of nowhere, but it’s unique approach on social interaction and communication helped it to propel itself to fame, and today the app is extremely successful, …

  • How Do Users Download Apps?

    How Do Users Download Apps?

    Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can …

  • Real Time Bidding To Increase Mobile App Engagement

    Real Time Bidding To Increase Mobile App Engagement

    Real time bidding has been a term that has been thrown around a lot recently, but for many advertisers, it’s something that isn’t fully understood, and the benefits are even …

  • iOS 8 – Attribution and Analytics Features

    iOS 8 – Attribution and Analytics Features

    Whilst iOS 8 may be getting a host of new user features, a lot of changes are being made to the developer side of things, and perhaps one of the …

  • Mobile Advertising Formats, Traffic Sources and Inventory in 2014

    Mobile Advertising Formats, Traffic Sources and Inventory in 2014

    Advertising within the mobile space successfully is all about tracking data, viewing trends, understanding what formats are working the best, and which ones are worth avoiding. With a bit of …

  • Location-Based Advertising / Location-Based Marketing – is the EU market ready?

    Location-Based Advertising / Location-Based Marketing – is the EU market ready?

    A lot of hype has been surrounding location based marketing for a considerable amount of time now, but we have yet to see it catch on to global mainstream audiences. …

  • How do app bundles work in iOS 8

    How do app bundles work in iOS 8

    In iOS 8, Apple have made a large amount of changes to the app store, and are offering more tools for developers in the hope to help developers reach out …

  • Apps as a Service – the New Winning Business Model?

    Apps as a Service – the New Winning Business Model?

    A brand new business model for app developers has gained quick exposure over the last few months, and it offers a system that allows developers with relatively little development experience …

  • Enterprise Apps – The Next Gold Rush

    Enterprise Apps – The Next Gold Rush

    So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store …

  • Best of App Store Optimization #4

    Best of App Store Optimization #4

    Here’s our latest round-up of app store optimization posts, with latest tips for title, ranking and internationalization. How to Find the Ideal Name Length for Your iOS App When talking about ASO, …