Best of App Marketing: News Wrap-Up Feb 16

It´s been a while, but we’re still wrapping up the latest news from the mobile marketing industry for you. Take a look! Tune, Making the Second Move: 3 Steps to Engaging New App Users According to tunes article, there are 3 more or less simple steps to engage new app users. The first step is …

5 challenges to expect in App Marketing 2016

The new year is now well under way but there’s still a lot to happen this year that could sway the waters and bring challenges to app marketing in 2016. In this article we’d like to touch on  a few aspects of app marketing that could prove to be extra challenging this year. Upping Budgets …

2016 – The Year of Enterprise Mobile Apps?

2016 could be a very important turning point for enterprise mobile apps – we may see the success of these apps reach new heights and it could pave the way for the future of mobile enterprise solutions. Over the last few years, companies have been starting to create enterprise apps for their business, employees and …

App Promotion Strategy for the Holiday Season

The holiday season is one of the best times of the year to pick up a new app promotion strategy and the logic behind it is undeniably easy to understand. Every year, the holiday season is filled with buyers picking up new gifts. Spending is at an all time high and plenty of new smartphone …

What is a Good Mobile Advertising Business Model?

When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong choices with marketing could put your business behind in terms of revenue and it could make staying afloat very difficult. However, if you manage to make the right choices then you’ll be able to turn …

App Marketing – Targeting the Right Audience

Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder to first target the right audience and pick up valuable installs from that. Truthfully though, if you aren’t attempting to target the right audience then you’ll struggle to break even with your app marketing campaign. …

Entertainment Apps – the Rising Stars

The app store is constantly evolving. So much so, that the apps that were at the top of the app store charts a year ago are now being outperformed by other categories. In this article, we’d like to talk about one of the most recent best performers in the app store; the entertainment category. We …

Mobile App Usage KPIs – The 2015 Benchmarks

When measuring key performance indicators, you’ve got to understand what you should be measuring, but more importantly you should know exactly what you should be measuring it against. It’s highly beneficial to know what KPIs are currently relevant for mobile app usage, but without understanding the difference between good and bad measurements of these KPIs, …

The Different Types of Retargeting

There are various different types of retargeting available for you to use in conjunction with app marketing, and whilst many marketers understand the value of retargeting, they know little about what apps methods work best. In this article, we’ll be taking a look at the retargeting methods you can use to gain new app users. …

Challenges in App Marketing for 2015

2015 has arrived, and we expect it is going to be an exciting year for us all. By looking at previous yearly trends, it’s clear to see that app marketing in 2015 is going to follow a steady growth, but that doesn’t mean there won’t be any road bumps along the way. In this article, …