Developing an app is only half the battle. The other half is of course marketing the application, and although there are plenty of ways to do things the right way when it comes to marketing your app, there are things that are not going to help you or cut into your profits. These marketing mistakes …

Finding a job can be a grueling process, and even with a generous amount of qualifications to back up your career choices, it’s still difficult to find a job that suits both yours and the employer’s needs. Whilst seeking a job is often a tedious task, it can be made easier with the help of …

Google has just updated their Google Play 4.0 application, and whilst the official Android update is currently only available in America, those outside of the United States can download an .apk from around the internet. The new Play 4.0 has completely redesigned the previous Play store, and although the main architecture of the Play store …

Combining social media into your app marketing will prove to be an important part of your marketing campaign, especially if you follow certain strategies and keep persistent. Results usually aren’t instant, however, as you’ll see below, they can quite often leave you with spectacular results. Here are a few examples of how social media campaigns …

ASO, or app store optimization, is quickly becoming a hot topic for mobile app developers and other around the internet, and it won’t be long before it sits alongside another important marketing tool that makes up most of the internet, and that is of course SEO. ASO however, may be a little different to SEO …

eBooks will soon replace the traditional book, leaving us all with digital copies of all our favorite books, but as it is seen now, the way we use and read eBooks is done through an external program or app, and our digital reading experience can change greatly depending on the reliability and functionality of the …

By featuring your app across multiple app stores you’ll increase your chance of reaching new customers. Of course the first two platforms to cover will always be the iOS appstore and the Google Play store, but after you’ve covered these two, the third popular app store is most likely the Amazon app store. There may …

There are plenty of areas of our daily lives that our smartphones can cover these days, but one area that is usually left without use in further developed countries is that of mhealth. Mhealth is a term used which describes the practice of medicinal use and public health through a mobile device, tablet or PDA, …

Thanks to the competitive nature of the app market, developers have been pushed to providing their services for very little, and their customers are expecting more and more for free. When we’re in this position it makes it difficult to gain enough new customers to bring in any profit, and when you’re working with a …

In any business, keeping a hold of the customers you already have is just as important in bringing in new ones, and this is no different for business in the app market. There are plenty of ways to keep your customers from deleting your apps, but also plenty of ways to encourage them to get …