How Do Users Download Apps?

Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can improve your app downloads without truly understanding exactly why and how a download is made. In this article we focus on some of the key …

Real Time Bidding To Increase Mobile App Engagement

Real time bidding has been a term that has been thrown around a lot recently, but for many advertisers, it’s something that isn’t fully understood, and the benefits are even more of a mystery. We’ve taken a look at some of  the main reasons why real time bidding can be useful, particularly for increasing mobile …

iOS 8 – Attribution and Analytics Features

Whilst iOS 8 may be getting a host of new user features, a lot of changes are being made to the developer side of things, and perhaps one of the biggest, yet less talked about changes to iOS 8 is the introduction of attributions and analytics features. Whilst there are already many tools available to …

How do app bundles work in iOS 8

In iOS 8, Apple have made a large amount of changes to the app store, and are offering more tools for developers in the hope to help developers reach out to new users. Perhaps one of the most noticeable additions to the app store in iOS 8 are app bundles; these are bundles that will …

Apps as a Service – the New Winning Business Model?

A brand new business model for app developers has gained quick exposure over the last few months, and it offers a system that allows developers with relatively little development experience to create, tweak and publish apps for their business effortlessly. The new business model has been dubbed ‘Apps as a Service,’ or AaaS for short, …

Enterprise Apps – The Next Gold Rush

So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store has already made many individuals live’s smarter and more convenient, the next big thing in the app store space may be enterprise apps. In fact, …

Best of App Store Optimization #4

Here’s our latest round-up of app store optimization posts, with latest tips for title, ranking and internationalization. How to Find the Ideal Name Length for Your iOS App When talking about ASO, nothing raises more debate than the name of an app. This is because there are basically two choices: to use just the app name to …

Emerging App Markets 2014 – Asia

Asia is quickly becoming one of the most important regions for the entire app market, and stats for China, India and other Asian territories show that it’s becoming one of the most prominent emerging markets in 2014. Below we’ve taken a look at some of the key reasons why Asia is proving to be one …

Best of App Store Optimization #3

Here’s our latest round-up of app store optimization posts, this time about keywords and different types of metadata. The Ideal Keyword Frequency in the Descriptions of Top Android Games The get the best results in Google Play search, you should include your target keyword five times in the description. But does it really help an app …

Mobile Apps Usage 2014

Understanding how smartphone owners use their apps can help businesses get a good idea about what it takes to make an app user stick to your app, and in 2014, there’s plenty of information available to find out exactly what drives mobile app usage. Unsurprisingly, the usage of mobile apps has been on a sharp …