The Different Types of Retargeting

There are various different types of retargeting available for you to use in conjunction with app marketing, and whilst many marketers understand the value of retargeting, they know little about what apps methods work best. In this article, we’ll be taking a look at the retargeting methods you can use to gain new app users. …

App Marketing for Tablet Apps – what is the difference

When marketing an app, there are certain rules to stick by to ensure you’ll be making enough revenue to recuperate your marketing costs, but how do these rules change when marketing a for tablet apps? In this article, we’ll be looking at the differences between standard smartphone app marketing, and tablet app marketing. Ensuring your …

Challenges in App Marketing for 2015

2015 has arrived, and we expect it is going to be an exciting year for us all. By looking at previous yearly trends, it’s clear to see that app marketing in 2015 is going to follow a steady growth, but that doesn’t mean there won’t be any road bumps along the way. In this article, …

CPI Cost in 2015 – What we Expect

Since mobile advertising has grown, we have seen certain app marketing methods drive up in price, and one example of this is CPI. CPI, or Cost Per Install, is an advertising method that only charges advertisers each time their app is downloaded, and all throughout 2014 it saw a steady incline in costs. We know …

How Do Users Download Apps?

Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can improve your app downloads without truly understanding exactly why and how a download is made. In this article we focus on some of the key …

Real Time Bidding To Increase Mobile App Engagement

Real time bidding has been a term that has been thrown around a lot recently, but for many advertisers, it’s something that isn’t fully understood, and the benefits are even more of a mystery. We’ve taken a look at some of  the main reasons why real time bidding can be useful, particularly for increasing mobile …

iOS 8 – Attribution and Analytics Features

Whilst iOS 8 may be getting a host of new user features, a lot of changes are being made to the developer side of things, and perhaps one of the biggest, yet less talked about changes to iOS 8 is the introduction of attributions and analytics features. Whilst there are already many tools available to …

How do app bundles work in iOS 8

In iOS 8, Apple have made a large amount of changes to the app store, and are offering more tools for developers in the hope to help developers reach out to new users. Perhaps one of the most noticeable additions to the app store in iOS 8 are app bundles; these are bundles that will …

Apps as a Service – the New Winning Business Model?

A brand new business model for app developers has gained quick exposure over the last few months, and it offers a system that allows developers with relatively little development experience to create, tweak and publish apps for their business effortlessly. The new business model has been dubbed ‘Apps as a Service,’ or AaaS for short, …

Enterprise Apps – The Next Gold Rush

So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store has already made many individuals live’s smarter and more convenient, the next big thing in the app store space may be enterprise apps. In fact, …