Best of App Marketing: News Wrap-Up Feb 16

It´s been a while, but we’re still wrapping up the latest news from the mobile marketing industry for you. Take a look! Tune, Making the Second Move: 3 Steps to Engaging New App Users According to tunes article, there are 3 more or less simple steps to engage new app users. The first step is …

5 challenges to expect in App Marketing 2016

The new year is now well under way but there’s still a lot to happen this year that could sway the waters and bring challenges to app marketing in 2016. In this article we’d like to touch on  a few aspects of app marketing that could prove to be extra challenging this year. Upping Budgets …

Mobile Marketing 2016 – What Will Change?

The world of mobile marketing is a constantly evolving space. New trends will come and old trends will go regularly and the results of these changes mean that it’s incredibly important for businesses to actively keep on top of new trends and activity in the mobile marketing industry. As we have just entered a new …

Mobile Business: Content is King

If you’re trying to make a strong, successful mobile business or are attempting to branch out your current business into the world of mobile, there’s a lot to understand. Not only are there many elements to take into consideration, but these elements and their effectiveness are often constantly changing. One year something like mobile gaming …

Main Barriers to Mobile Marketing

The success of mobile marketing has been growing substantially over the last few years, but there are still some issues that are stopping mobile marketing flourishing as well as it could do. The main barriers to mobile marketing are often discussed by marketers, and once these issues are solved, the potential for mobile marketers could …

Mobile Advertising Facts 2015

The great thing about mobile or digital advertising is that you can gather and correlate huge amounts of data with little effort. With this data you can find some pretty interesting things about how mobile advertising is growing, and what it looks like in it’s current form. The reason for this is that digital advertising, …

Mobile Marketing for Retailers 2015 – Quo vadis?

It looks like a lot of stuff is happening for retailers on the mobile marketing front right now, and as the year progresses we are likely to see some milestones reached by retailers looking to get up to date with the latest trends. In this article, we’ll be taking a look at where mobile marketing …

What is Mobile Marketing Automation (MMA)?

Mobile marketing automation, or MMA for short is another new term in the mobile marketing industry that has popped up over the last few years. In this article, we take a look at what mobile marketing automation is, and explain how it could be useful for businesses in the next few years. The Origins of …