Mobile CRM – Status in 2014

In this article, we take a look at the status of Mobile CRM in 2014, and see where the industry is going in terms of adopting this approach in business. We’ll briefly go over what CRM is, and then show how it has changed this year. By the end of this article, you will understand […]

Mobile Advertising Formats, Traffic Sources and Inventory in 2014

Advertising within the mobile space successfully is all about tracking data, viewing trends, understanding what formats are working the best, and which ones are worth avoiding. With a bit of research, you can ensure that your advertising efforts don’t go to waste. In this article we’re looking at a wide range of topics within mobile […]

Enterprise Apps – The Next Gold Rush

So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store has already made many individuals live’s smarter and more convenient, the next big thing in the app store space may be enterprise apps. In fact, […]

Mobile Apps Usage 2014

Understanding how smartphone owners use their apps can help businesses get a good idea about what it takes to make an app user stick to your app, and in 2014, there’s plenty of information available to find out exactly what drives mobile app usage. Unsurprisingly, the usage of mobile apps has been on a sharp […]

RTB Mobile – Global Insights 2014

Real-time bidding for mobile devices, or just RTB in general has been growing at an incredible pace, and in 2014 we are going to see some key changes take place for the mobile advertising industry. Smaato has just released their Q1 2014 findings, and from what their report is saying, there is quite a lot […]

Apple’s iAds – News and Best of

Apple’s mobile advertising platform, iAds, has struggled to wow advertisers ever since it was launched in 2010, however since it’s first release Apple has constantly been trying to get more recognition for their iAds service. In 2014, iAds is still being worked on by Apple, and it’s made a lot of progress since 2010. Is […]

Location-Based Mobile Ads: Forecast 2014

Mobiles are now extremely capable machines that are spilling potential out of your customers pockets – every year the mobile industry matures a little, and more technologies are invented to help businesses get more customers using their services. One of the most interesting new strategies that could really improve business potential is location based mobile […]

3 Mobile Advertising Strategies for 2014

The mobile world is constantly evolving, so new strategies are always open for you when it comes to advertising within the mobile space – this year, there are many great opportunities to get started with a great mobile advertising campaign. Today, we’re going to be looking at three of these mobile advertising strategies that have […]

Second Screen Marketing – What You Need to Know in 2014

Second screen technology is a fairly new venture in the mobile space, but it’s certainly getting a lot of people’s attention. Second screen technology is starting to be integrated into almost all other digital entertainment mediums, and in the future, it will serve as a great tool, not only to the viewer, but to marketers […]