2015 Mobile Advertising – Where is the Budget

Getting involved with mobile advertising is becoming increasingly more important for businesses who are trying to stick with the trends for current day marketing. However, the whole mobile advertising & marketing industry is constantly evolving and fluctuating on a regular basis. This makes it hard to get the most optimal experience for your money without …

Mobile Marketing for Retailers 2015 – Quo vadis?

It looks like a lot of stuff is happening for retailers on the mobile marketing front right now, and as the year progresses we are likely to see some milestones reached by retailers looking to get up to date with the latest trends. In this article, we’ll be taking a look at where mobile marketing …

What is Mobile Marketing Automation (MMA)?

Mobile marketing automation, or MMA for short is another new term in the mobile marketing industry that has popped up over the last few years. In this article, we take a look at what mobile marketing automation is, and explain how it could be useful for businesses in the next few years. The Origins of …

Mobile CRM – Status in 2014

In this article, we take a look at the status of Mobile CRM in 2014, and see where the industry is going in terms of adopting this approach in business. We’ll briefly go over what CRM is, and then show how it has changed this year. By the end of this article, you will understand …

Enterprise Apps – The Next Gold Rush

So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store has already made many individuals live’s smarter and more convenient, the next big thing in the app store space may be enterprise apps. In fact, …

Mobile Apps Usage 2014

Understanding how smartphone owners use their apps can help businesses get a good idea about what it takes to make an app user stick to your app, and in 2014, there’s plenty of information available to find out exactly what drives mobile app usage. Unsurprisingly, the usage of mobile apps has been on a sharp …

RTB Mobile – Global Insights 2014

Real-time bidding for mobile devices, or just RTB in general has been growing at an incredible pace, and in 2014 we are going to see some key changes take place for the mobile advertising industry. Smaato has just released their Q1 2014 findings, and from what their report is saying, there is quite a lot …

Apple’s iAds – News and Best of

Apple’s mobile advertising platform, iAds, has struggled to wow advertisers ever since it was launched in 2010, however since it’s first release Apple has constantly been trying to get more recognition for their iAds service. In 2014, iAds is still being worked on by Apple, and it’s made a lot of progress since 2010. Is …