For the last 6 months we were helping a well-known German cosmetics brand to do internet marketing and social commerce. Now its time to look at results and to compare different means to drive traffic and sales to the ecommerce site. The main question we were asking ourselves as internet marketing and social media agency …

What is Video SEO Google’s algorithms always grows in complexity and they blend in search results with videos and images (so called universal search). Now, according to a Searchmetrics study video results appeared in over 60% of all searches. Images appeared in 30%, followed by shopping results at about 20% and news at around 10%. Less …

With social media adoption and the volume of content generated through the various platforms increasing with such velocity in 2010, there was much debate on what effect this will have on SEO. Some of the questions we have fielded from our clients include:- The Value of Social Media SEO One of the main arguments against …

Social Media had a good 2010. From the companies we met throughout the year, there seemed to be a growing understanding that social isn’t about the tools (which we know can be faddish) and is more about better and more effective communications, both with customers and within the enterprise. This is a major barrier to …

The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to …