Apps as a Service – the New Winning Business Model?

A brand new business model for app developers has gained quick exposure over the last few months, and it offers a system that allows developers with relatively little development experience to create, tweak and publish apps for their business effortlessly. The new business model has been dubbed ‘Apps as a Service,’ or AaaS for short, […]

Social Media for Small Businesses in 2011

Social Media had a good 2010. From the companies we met throughout the year, there seemed to be a growing understanding that social isn’t about the tools (which we know can be faddish) and is more about better and more effective communications, both with customers and within the enterprise. This is a major barrier to […]