For the last 6 months we were helping a well-known German cosmetics brand to do internet marketing and social commerce. Now its time to look at results and to compare different means to drive traffic and sales to the ecommerce site. The main question we were asking ourselves as internet marketing and social media agency …

Following on from my last post on the presentation given to ATTA on the opportunities for Travel and Tourism industry with social media, there are a couple of areas I would like to explore further. Not all industries have taken to social media and in some cases, this isn’t a bad thing. Social technologies are …

Ecommerce is over – long live Social Commerce? I have recently delivered a Social Commerce site for a German cosmetics brand. Also in my past life I was product managing a social commerce recommendation engine for a while – so I thought it was about time to write a blog post about Magento as a …