Social Media Campaigns as App Marketing Tool – some examples

Combining social media into your app marketing will prove to be an important part of your marketing campaign, especially if you follow certain strategies and keep persistent. Results usually aren’t instant, however, as you’ll see below, they can quite often leave you with spectacular results. Here are a few examples of how social media campaigns …

Social Media B2B – Tips for Lead Generation

In my blog post: B2B und Social Media… I did talk about the topic Social Media for business already. Since then lots of things changed hence I thought it might be time to give some fresh ideas about Social Media B2B and potential lead generation opportunities. Find some B2B lead generation tips especially for Sildeshare …

Why Having Social Media Tools Isn’t Enough

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest – Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does …

YouTube and SEO

What is Video SEO Google’s algorithms always grows in complexity and they blend in search results with videos and images (so called universal search). Now, according to a Searchmetrics study video results appeared in over 60% of all searches. Images appeared in 30%, followed by shopping results at about 20% and news at around 10%. Less …

How Some Brands Are “Leaving Money on the Table”

Following on from my last post on the presentation given to ATTA on the opportunities for Travel and Tourism industry with social media, there are a couple of areas I would like to explore further. Not all industries have taken to social media and in some cases, this isn’t a bad thing. Social technologies are …

Social Media for Travel and Tourism (Presentation)

This week I was invited by The African Travel and Tourism Association (ATTA) to speak to their members about social media in travel, how it’s impacting their industry and (hopefully) gave them a few ideas on how they use it for their respective businesses. There is a huge amount the Travel and Tourism industry can …

Radian6, Salesforce and Social CRM

OK – We are a bit late to the party with this one, but I wanted to put down a few thoughts on the recent acquisition of the social media monitoring market leader, Radian6 by Salesforce. The details on the acquisition have been well covered (check here and here) and while it is another high …

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