Why Having Social Media Tools Isn’t Enough

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest – Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does […]

Radian6, Salesforce and Social CRM

OK – We are a bit late to the party with this one, but I wanted to put down a few thoughts on the recent acquisition of the social media monitoring market leader, Radian6 by Salesforce. The details on the acquisition have been well covered (check here and here) and while it is another high […]

5 Reasons You Might Not Be Ready For Social Media

There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating.  All organizations can (and should) do the  listening piece,  if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and their industry […]

Social Media for Small Businesses in 2011

Social Media had a good 2010. From the companies we met throughout the year, there seemed to be a growing understanding that social isn’t about the tools (which we know can be faddish) and is more about better and more effective communications, both with customers and within the enterprise. This is a major barrier to […]

You don’t always need to ‘own’ the community

The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to […]

Thoughts on Social CRM

Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has […]