Why Having Social Media Tools Isn’t Enough

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest – Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does […]

How Some Brands Are “Leaving Money on the Table”

Following on from my last post on the presentation given to ATTA on the opportunities for Travel and Tourism industry with social media, there are a couple of areas I would like to explore further. Not all industries have taken to social media and in some cases, this isn’t a bad thing. Social technologies are […]

Social Media for Small Businesses in 2011

Social Media had a good 2010. From the companies we met throughout the year, there seemed to be a growing understanding that social isn’t about the tools (which we know can be faddish) and is more about better and more effective communications, both with customers and within the enterprise. This is a major barrier to […]

You don’t always need to ‘own’ the community

The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to […]

Thoughts on Social CRM

Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has […]