Social Media Training
Sometimes, all you need is a fresh pair of eyes or some help integrating social media across your organisation.
We offer bespoke social media marketing training and social media consulting to anyone who needs us. The social media training courses can be on a one to one basis and in groups, either face to face or over the telephone. The goal for all courses is to enable your company to succed in the social media business.
Social Media Courses Overview
Our tailor-made training courses to small and large groups look at the impact of social media and web 2.0 on marketing and provide valuable hands-on techniques and tools to understand the opportunities of Word of Mouth, Engagement, User Generated Content and how to leverage it.
Using social media monitoring and social media management tools as well as real world social media marketing examples, this workshop will help attendees build a hands-on approach and deeper understanding of the world of social media and how to use it in your marketing and PR activities.
Who should attend?
- Public Relations managers
- Communications managers
- Marketing / social media managers
- Brand managers
- Digital marketing professionals
- E-commerce professionals
- Journalists
- and all B2C and B2B online marketers looking to gain a better understanding of the possibilities, risks and practicalities of using social media in a marketing strategy.
What will I learn?
- How to gain visibility and create buzz around the brand / organisation / clients in search and through social media platforms
- How to proactively engage with influencers and stakeholders and improve your brand reputation online
- How to audit and monitor the social media platforms – what is being said about your brand/ organisation/industry. Segment social media users and identifying influencers and their networks
- How to engage in a B2B social media environment and drive new business development
- Measure and evaluate the ROI of your social media activity
- Best Social Media tools, social media apps and techniques to maximise visibility and monitor online conversations
Our social media courses are tailor made to your industry – these are some examples:
- Overview of the Social Media Landscape, context, trends, future
- Useful case studies of online community successes and failures
- How to create social media strategies and plans
- Harnessing the effect of social media on search marketing – social SEO
- Generating killer content – and making best use of available tools and dissemination technologies
- Succeeding in social media – the rules of engagement
- Building a measurement framework success and optimising campaigns
