This week I was invited by The African Travel and Tourism Association (ATTA) to speak to their members about social media in travel, how it’s impacting their industry and (hopefully) gave them a few ideas on how they use it for their respective businesses.
There is a huge amount the Travel and Tourism industry can do with social and there have already been plenty of examples of brands stepping up to the plate. However, during researching the talk and from speaking to many of the delegates at the event, it would seem that many organizations are still in the ‘novice’ phase of implementing social business and there is great growth potential.
I will do a few separate blog posts on some of the areas I covered in the talk but for now, the slides are below.