Social Media Adoption – 5 Barriers to Success

Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media. Keeping with the same theme, here are five …

Social Media and the Book Publishing Industry – Doom or Salvation?

Social Media has a stronger impact on books than the movable type had, launched six centuries ago. It makes information producible, accessible and spreads it easily, quickly and without barriers of entry. Is Social Media the paradigm shift which will the publishing industry alive? In any case changes will come. Big changes. The Publishing industry provides the …