How Do Users Download Apps?

Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can improve your app downloads without truly understanding exactly why and how a download is made. In this article we focus on some of the key …

ASO – the Future as App Marketing Tool

ASO, or app store optimization, is quickly becoming a hot topic for mobile app developers and other around the internet, and it won’t be long before it sits alongside another important marketing tool that makes up most of the internet, and that is of course SEO. ASO however, may be a little different to SEO …

App Store Optimisation (ASO) – Best Practices 2013

App Store Optimization, or ASO, works similarly to SEO in that it is a method of increasing your chance of being found in the app store by optimizing your page with keywords and content. However, the different with ASO and SEO, is that with ASO it’s important to both improve your chances of being clicked …

Get your app found in the app stores

The app stores are filled with hundreds of thousands, if not millions of applications made by developers who all want to gain popularity for their apps just like you. Because of this, the app store can be a fierce competitive ground, and if you want to stand a chance against the competition, you’ll need to …

Case Study: App Ranking Boost

Extreme competition and an abundance of new apps with similar features means it can be very difficult to get your app discovered by users. Most app store visitors go directly to the top lists to check out and download the latest cool apps, so how do you get a coveted spot on one of these top …

App Marketing – Tips for Succeeding in the App Markets

Apple’s App Store just reached its 10 billionth app download and is currently holding (according to Distimo) 350,000 applications, while Google’s Android Market offers 130,000 applications to download. The average number of apps downloaded by an iOS user = 5 per month while the average spend by an iOS user = $1.5 per month – certainly …