ASO, or app store optimization, is quickly becoming a hot topic for mobile app developers and other around the internet, and it won’t be long before it sits alongside another important marketing tool that makes up most of the internet, and that is of course SEO. ASO however, may be a little different to SEO …

App Store Optimization, or ASO, works similarly to SEO in that it is a method of increasing your chance of being found in the app store by optimizing your page with keywords and content. However, the different with ASO and SEO, is that with ASO it’s important to both improve your chances of being clicked …

The app stores are filled with hundreds of thousands, if not millions of applications made by developers who all want to gain popularity for their apps just like you. Because of this, the app store can be a fierce competitive ground, and if you want to stand a chance against the competition, you’ll need to …

So you’ve made a killer app, it sits well in the app store, and there’s no app out there that’s quite like yours, but unfortunately, the biggest part to your application’s success has only just started. When there are multiple app stores ranging across different Operating Systems and each OS app store has 100s of …

Apple’s App Store just reached its 10 billionth app download and is currently holding (according to Distimo) 350,000 applications, while Google’s Android Market offers 130,000 applications to download. The average number of apps downloaded by an iOS user = 5 per month while the average spend by an iOS user = $1.5 per month – certainly …