Enterprise Apps – The Next Gold Rush

So far, the app store has been pretty fair game for almost anybody willing to invest the time and patience into developing their own application, and whilst the app store has already made many individuals live’s smarter and more convenient, the next big thing in the app store space may be enterprise apps. In fact, …

Why Having Social Media Tools Isn’t Enough

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest – Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does …