Deep Linking for apps – Best Practices 2015

Mobile deep linking has been around for a long, long time. It’s been touted as something quite special, but for a long while deep linking for apps has mostly gone untouched. Considering that mobile deep linking has been around since iOS 2.0, it’s stunning to realize that it’s only really become more apparent within the …

How Do Users Download Apps?

Understanding how users download apps is a key step to improving your chances of making it in the app store. There are only a certain number of ways you can improve your app downloads without truly understanding exactly why and how a download is made. In this article we focus on some of the key …

Case Study: Facebook Mobile App Install Ads

Facebook can be one of the most cost effective ways to advertise a mobile app. To acquire new and high quality users Facebook Mobile App Install Ads are the weapon of choice for many app developers. Unlike other Facebook ads, Mobile Install Ads include an “Install Now” button at the bottom of the ad that will take a user directly …

Social Media for Travel and Tourism (Presentation)

This week I was invited by The African Travel and Tourism Association (ATTA) to speak to their members about social media in travel, how it’s impacting their industry and (hopefully) gave them a few ideas on how they use it for their respective businesses. There is a huge amount the Travel and Tourism industry can …