Social Media Management Case Study – Grosvenor Casinos

Create a social media strategy and implemented an enterprise social media management approach The growth of social media in general and social channels in particular has led companies to utilise social media management software to manage their social accounts. Social Media Management tools enable to manage, maintain, and run reporting on multiple accounts and channels. …

Thoughts on Social CRM

Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has …

How You Can Scale Your Social Media Program

Bit of bad news…Social Media doesn’t scale. If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the …