App Marketing with Adwords – Which Apps can Benefit?

Marketing your mobile application via adwords is a viable marketing approach to take, however there are certain things you should consider before wasting your budget on this advertising platform. Below we’ve listed two types of apps that can benefit from app marketing with Adwords, and have also provided a checklist so that you can ensure […]

App Monetization- What Works 2013

The app market is a place visited almost daily by hundreds of millions of people across the globe, not only that, but the market itself, and the smartphone industry, is still relatively new, and because of the openness of the development platforms required to make apps for these markets, it can be an extremely fierce […]

App monetization – The attack of the free apps

The year 2012 has come to an end and it was one of the App superlatives in several respects! Masses of new apps, a new iTunes design etc., though what especially catches attention is the new trend towards free apps. According to a new AppsFire infographic there was a clear development between paid and free […]

App Marketing – Tips for Succeeding in the App Markets

Apple’s App Store just reached its 10 billionth app download and is currently holding (according to Distimo) 350,000 applications, while Google’s Android Market offers 130,000 applications to download. The average number of apps downloaded by an iOS user = 5 per month while the average spend by an iOS user = $1.5 per month – certainly […]