In-App Purchases – Current Status and Future

The present model that most mobile apps, specifically games, currently follow is one that offers the application free of charge, whilst placing in-app purchases into the application that usually complete the overall app experience, and in the case of a mobile game, are sometimes even required to fully complete the game. This is a method […]

App monetization – The attack of the free apps

The year 2012 has come to an end and it was one of the App superlatives in several respects! Masses of new apps, a new iTunes design etc., though what especially catches attention is the new trend towards free apps. According to a new AppsFire infographic there was a clear development between paid and free […]