An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest - Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does …

There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating.  All organizations can (and should) do the  listening piece,  if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and their industry …