Lead Gen Through Programmatic Media Buying – is that working?

Is lead gen through programmatic media buying working? After doing a Google search, you may be lost for results. In fact, very few platforms that support programmatic media buying even mention both lead gen and programmatic buying in the same sentence. The reason for this is because many lead marketers still haven’t moved over to …

Lead Generation Techniques on Slideshare

I just uploaded our current business presentation to SlideShare – it’s Saturday morning (I know) and I am feeling energetic – so I thought I might as well write a little post about it. Here it comes… SlideShare = What’s it for SlideShare is a business social media platform that lets users share documents, presentations …