Location-Based Mobile Ads: Forecast 2014

Mobiles are now extremely capable machines that are spilling potential out of your customers pockets – every year the mobile industry matures a little, and more technologies are invented to help businesses get more customers using their services. One of the most interesting new strategies that could really improve business potential is location based mobile …

Mobile Marketing Predictions for 2014

2014 has arrived, and smartphone and mobile technology is still rolling full steam ahead. It may be hard to predict the future of the mobile industry within the next five to ten years because it moves so quickly, but there are some insights that can be made to make mobile predictions for 2014. Below we’ve …

Location Based Ads – Best Examples

If you’ve read our previous blogs, you’ll understand how big of a role location based advertising can be for your marketing campaign. There are plenty of ways to use location based advertising, and although it’s strictly a new method for many marketers, it has already proven to be a successful strategy and you can learn …

Location Based Marketing for Small Businesses

If you’ve read our previous post, you’ll understand the big difference location based marketing can make to your marketing campaign, and although some methods are too costly for those with a small business, you’ll be surprised at how many budget ways there are that can improve your marketing and land you a strong marketing campaign. …

Location Based Marketing – Some Examples

Location based marketing can be used to personalize and create catering advertisements to those local to your business. By using location based marketing, you can pinpoint potential customers with deals when they need them, or offer tantalizing rewards for staying close to your business. Although some location based use, such as the Google Now app …

Mobile Couponing Trends in 2013

Mobile couponing is something that is currently not widely used, however industry insiders predict that by 2016 consumers will have redeemed over $43 billion worth of mobile coupons worldwide. When comparing this to 2011’s coupon redemption value which was only at $5.4 billion, it seems by 2016 the mobile coupon market will grow hugely, increasing …

Mobile Commerce in 2013

Smartphone ownership is growing hugely, and in fact in 2012 that number reached over 1 billion. That means at least 1 in 7 of us have a smartphone across the whole globe, and when you take out less-developed countries, and focus on your local demographic, the number will probably be a lot closer to 1 …

What Will Be the Top Mobile Marketing Trends for 2013?

2012 has most definitely been the biggest year for smartphones so far, and more people are using them every day to shop, search, and perform other online activities that they would otherwise have done on the desktop, and this is why smartphones have played a big part in marketing decisions, and 2013 will be no …