If you’ve read our previous blogs, you’ll understand how big of a role location based advertising can be for your marketing campaign. There are plenty of ways to use location based advertising, and although it’s strictly a new method for many marketers, it has already proven to be a successful strategy and you can learn …

If you’ve read our previous post, you’ll understand the big difference location based marketing can make to your marketing campaign, and although some methods are too costly for those with a small business, you’ll be surprised at how many budget ways there are that can improve your marketing and land you a strong marketing campaign. …

Location based marketing can be used to personalize and create catering advertisements to those local to your business. By using location based marketing, you can pinpoint potential customers with deals when they need them, or offer tantalizing rewards for staying close to your business. Although some location based use, such as the Google Now app …

Mobile couponing is something that is currently not widely used, however industry insiders predict that by 2016 consumers will have redeemed over $43 billion worth of mobile coupons worldwide. When comparing this to 2011’s coupon redemption value which was only at $5.4 billion, it seems by 2016 the mobile coupon market will grow hugely, increasing …

Smartphone ownership is growing hugely, and in fact in 2012 that number reached over 1 billion. That means at least 1 in 7 of us have a smartphone across the whole globe, and when you take out less-developed countries, and focus on your local demographic, the number will probably be a lot closer to 1 …

2012 has most definitely been the biggest year for smartphones so far, and more people are using them every day to shop, search, and perform other online activities that they would otherwise have done on the desktop, and this is why smartphones have played a big part in marketing decisions, and 2013 will be no …