Real Time Bidding To Increase Mobile App Engagement

Real time bidding has been a term that has been thrown around a lot recently, but for many advertisers, it’s something that isn’t fully understood, and the benefits are even more of a mystery. We’ve taken a look at some of  the main reasons why real time bidding can be useful, particularly for increasing mobile […]

Mobile Advertising Formats, Traffic Sources and Inventory in 2014

Advertising within the mobile space successfully is all about tracking data, viewing trends, understanding what formats are working the best, and which ones are worth avoiding. With a bit of research, you can ensure that your advertising efforts don’t go to waste. In this article we’re looking at a wide range of topics within mobile […]

Native Advertising for Mobile – what you need to know

As a marketer, you should already understand what native advertising is, and what benefits it can accost you with. There are many websites and platforms that offer native advertising now, including popular social media websites such as Twitter and Facebook, and it’s becoming more and more present in the most simple advertising strategies. Native advertising […]