Mobile Content Marketing – is it working?

Mobile content marketing is all about providing content optimized for mobile devices. On the desktop, good content plays an important role in any successful marketing campaign, and it is the key to improving your SEO ranking. But when it comes to mobile content marketing, what is different, and are the current content marketing strategies for …

Weever Media’s pick of the posts #2

Here’s your regular roundup of Weever Media’s favourite articles and posts on the topic of app marketing. Push Mobile Marketing — App Notifications Vs. Messaging Mobiles have given marketers a whole new world of ways to engage with (and potentially annoy) their customers. This article compares text messaging with app notifications as a less intrusive …

Location Based Marketing – Some Examples

Location based marketing can be used to personalize and create catering advertisements to those local to your business. By using location based marketing, you can pinpoint potential customers with deals when they need them, or offer tantalizing rewards for staying close to your business. Although some location based use, such as the Google Now app …

Best Mobile Marketing Statistics

Mobile and smartphone usage has sky-rocketed over the past few years, and it has opened up a ton of opportunities for both businesses and consumers. On the business side of things, it’s important to take note of the increased smartphone ownership across the globe, because smartphones and the way people use their devices is starting …

What users expect of mobile websites

Our customers, which are not only in the ecommerce section, currently experience rates of increasing visitors for their mobile websites of about +10-20 % per month. That implies that the traffic for mobile websites currently increases rapidly. For some customers the mobile traffic takes up to 20 % of their overall traffic. To optimally use …