An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest - Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does …

What is Video SEO Google’s algorithms always grows in complexity and they blend in search results with videos and images (so called universal search). Now, according to a Searchmetrics study video results appeared in over 60% of all searches. Images appeared in 30%, followed by shopping results at about 20% and news at around 10%. Less …

Following on from my last post on the presentation given to ATTA on the opportunities for Travel and Tourism industry with social media, there are a couple of areas I would like to explore further. Not all industries have taken to social media and in some cases, this isn’t a bad thing. Social technologies are …

OK – We are a bit late to the party with this one, but I wanted to put down a few thoughts on the recent acquisition of the social media monitoring market leader, Radian6 by Salesforce. The details on the acquisition have been well covered (check here and here) and while it is another high …

There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating.  All organizations can (and should) do the  listening piece,  if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and their industry …