Social Media B2B – Tips for Lead Generation

In my blog post: B2B und Social Media… I did talk about the topic Social Media for business already. Since then lots of things changed hence I thought it might be time to give some fresh ideas about Social Media B2B and potential lead generation opportunities. Find some B2B lead generation tips especially for Sildeshare […]

Why Having Social Media Tools Isn’t Enough

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest – Go and check it out. It raises an important point that can be applied to a number of online marketing initiatives; simply having the tools does […]

Social Media Management Case Study – Grosvenor Casinos

Create a social media strategy and implemented an enterprise social media management approach The growth of social media in general and social channels in particular has led companies to utilise social media management software to manage their social accounts. Social Media Management tools enable to manage, maintain, and run reporting on multiple accounts and channels. […]

Radian6, Salesforce and Social CRM

OK – We are a bit late to the party with this one, but I wanted to put down a few thoughts on the recent acquisition of the social media monitoring market leader, Radian6 by Salesforce. The details on the acquisition have been well covered (check here and here) and while it is another high […]

5 Reasons You Might Not Be Ready For Social Media

There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating.  All organizations can (and should) do the  listening piece,  if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and their industry […]