In my blog post: B2B und Social Media… I did talk about the topic Social Media for business already. Since then lots of things changed hence I thought it might be time to give some fresh ideas about Social Media B2B and potential lead generation opportunities. Find some B2B lead generation tips especially for Sildeshare …

A social media marketing strategy for B2B involves to a high extend to provision of thought leadership for the specific market or audience. But let’s look at some B2B definitions first: B2B Sales Cycles and Thought Leadership B2B sales cycles are by nature longer and more complex. As customers move through the funnel there are 4 …