If you’re in the travel business you will understand the difficulties to overcome challenges to set you apart from your competitors, and when tourists and holiday-goers are planning to spend less each year, it can be a difficult market to tout your services at an acceptable price louder than those offering a similar service. Marketing …

Following on from my last post on the presentation given to ATTA on the opportunities for Travel and Tourism industry with social media, there are a couple of areas I would like to explore further. Not all industries have taken to social media and in some cases, this isn’t a bad thing. Social technologies are …

This week I was invited by The African Travel and Tourism Association (ATTA) to speak to their members about social media in travel, how it’s impacting their industry and (hopefully) gave them a few ideas on how they use it for their respective businesses. There is a huge amount the Travel and Tourism industry can …